Video On Demand Report on Africa! by the Business Monitor International…


My resent project, Mobilefliks is happy to announce that we made it to the Business Monitor International Report on Video on demand (VOD) in Africa! kindly share this milestone with us and read the report attached…

BMI Report_Riding_The_Broadband_Wave_VOD_Snowballs_In_Africa

Ghana has feet of clay!



Let’s continue to chew on this…

Originally posted on julietasante:

I feel driven to write my thoughts on the game between Ghana and the United States yesterday. I watched the game and like many Ghanians, I still feel the knife curving in my heart still…

I’m having an outer body experience at this moment. Let’s take a step back. As I saw our coach say hi to the German coach, I thought to myself, what an uneven match! I can appreciate this, because I have sat in classes in the first world country, where appreciating the fluid minds of classmate is key to your survival.

For the first time in our history, we have given the highest honor on the pitch to one of our own. This was a big risk and a big opportunity. Our problem though, is to not recognize the limitations we might have to deal with, and the patience we will need to exercise to achieve…

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Ghana has feet of clay!


I feel driven to write my thoughts on the game between Ghana and the United States yesterday. I watched the game and like many Ghanians, I still feel the knife curving in my heart still…

I’m having an outer body experience at this moment. Let’s take a step back. As I saw our coach say hi to the German coach, I thought to myself, what an uneven match! I can appreciate this, because I have sat in classes in the first world country, where appreciating the fluid minds of classmate is key to your survival.

For the first time in our history, we have given the highest honor on the pitch to one of our own. This was a big risk and a big opportunity. Our problem though, is to not recognize the limitations we might have to deal with, and the patience we will need to exercise to achieve our goals.

The advantages of the German coach start very early. Good nutrition from generations before him. He is therefore born at the optimal physical peak. He is likely to be averagely taller than the Ghanaian. His social thinking and training, as well as his education, prepares him to assert himself confidently in the global market. He has the resources, and therefore flexibility to identify his talents early and work to achieve his potential, all the while, having parents and a society that supports his self-actualization and encourages him to take risks. At the same time, possibly, our coach is born in a completely opposing environment. Let me mention also, that the Germans were conquering the world way before we were thinking of selling our own for gunpowder! They have therefore had years, to perfect the art of strategy and excellence.

Aren’t we all reflected in this situation? Even as the game begun, the USA played an international advert that proclaimed the virtues of their country. Their team came well prepared for this game in every sense. Down to the bus that drove them to the venue. Whiles Ghana barely struggled along without a distinct strategy and resources to meet our strategy and optimize our potential. Yet, we expect to compete on an even turf? Is this being realistic? As a nation, our people and industries compete on an uneven playing field all the time. Let me not foray into the domain of industry and why our economy will remain handicapped for a long, long time! as we speak, we still don’t have any long term strategy for creating an enduring framework that allows our industries to grow. I traverse the globe fairly frequently, and thus, the clarity of our disadvantage cannot be lost on me.

Here we are, bravely deciding to give the honor of both our coaches to our own. We will have to exercise the patience to give him the space and understanding to make mistakes, to learn, and to grow. Let us not be too quick to cast him out, for as we hurt him, we hurt ourselves. Lets use this opportunity, insight and bravery we have to take this step, to encourage others to follow suite. We do expect him to stand shoulder to shoulder and we will get there; but we will have to pay the price first. We are impatient for growth, but are we willing to pay the price. This coach is just a symbol that brings into the light, what we all need to face within us. Perchance we should be a little more charitable to ourselves and threat us with more kindness? If we hope to empower our own, we will have to be more patient; understanding that we have years to catch up with the players in the field that we are seeking to penetrate.
I am just saying…

Juliet Asante

Lessons From an Entrepreneur



Key developments in my life lately have given me pause to explore some important lessons I have picked up along the way and to reflect on my ability to learn! I ask myself often how come I keep repeating the same mistakes! I am not unique in this deficiency though I find. I look into the decisions of those I frequently consult with, who themselves might be giving me all the good advise and alas, they are continuously falling into the trap as well! I’d say these are pretty straightforward and some might say intuitive lessons. So why is it such a trap? Do share your own experience with me as you read along and perhaps how you have handled your own situation, and do point out if they are even lessons worth noting.

My journey into entrepreneurship was never a teetering one. I am one of those people who just knew what I wanted to do and did it. What teetered though, was the journey itself, wroth with the surprisingly huge bumps, mountains, valleys and traps. I hold fast to Winston Churchill’s assertion that “success is walking from failure to failure without loosing enthusiasm”. I have done many things right. ‘Good to great’ gave me some good principles to stand by. By nature, I am an interesting mixture of fox and hedgehog and oh, did I mention that I spend a surprising amount of time buried in the hole I myself dug?

First lesson! Whether you just started your business or you have been going at it for some time, IT IS NOT THE TERRAIN FOR YOUR BFF’S OF FF’S, my favorite term for friends and family. I often wish someone had pointed this out to me at the very beginning, perhaps, I would have speared myself tons of distress. The saying that ‘people do business with people they know,’ I guess takes its roots from here! Most people start their business with limited resources; therefore, falling on this group of your base comes naturally; but this very group that might seem readily available, might prove to be the death of your effort if one doesn’t take the time to think through the structure of the involvement and set a time to fade it out when it has served its purpose. The pros and cons of this point has been debated countless times, and it seems to lose water, especially when you are looking to pass on your efforts to the next generation. How then do you navigate the thin line between picking that person you can possible trust and pass on your efforts to and making a mistake which could possibly cost you everything you worked for. Too many times, I have seen entrepreneurs — me included — get wrapped up and possibly destroyed, because they made a wrong decision to involve their friends and or family in their work. The very atmosphere needed for work to progress — order, structure, attention to details, high productivity, accountability etc. — these are the things that may be counter to the relationship with your friends and family.

YOU ARE THE BOSS: never break that barrier! The terrain of entrepreneurship can be a hard and very lonely one. Soon, you run out of friends who really appreciate your peculiar challenges. You bore people, because all you can seem to talk about is your business. You may find one or two people at the workplace who are switched on and who seem to be quite loyal to you. You begin to laugh at the same things, finishing each other sentences, sharing a few personal details, and perhaps a friendship is formed. I struggle quite a bit with this important opportunity that can happen in the work place. The reasons to form friendships in the office far outweigh the disadvantages. Alas, as the boss, there are lines you do not cross. This line might be set individually, but the principle holds. Not surprisingly, I have made this mistake many, many times… and this is the one mistake I am almost certain I will repeat!

LEARN TO GIVE THE SACK! This is the most difficult, especially if you haven’t adhered to the previous two points. As a very personal point, there are times in my business when I have had my mother or another such close family go. I shouldn’t have had them there in the first place! Without prejudice, women tend to fall into this trap more often. Just the other day, one of my closest friend who runs a business said to me, “I need to sack two guys, but I can’t. I just can’t. I feel like I am betraying them!” This particular condition is like a sore. And it does all of that mess too! It poisons the area in over a mile radius, and then, it leaves a mark! There are a few famous sayings, ‘If someone shows you who they are, believe them!’ and ‘You can’t teach an old dog, new tricks’. Don’t kid yourself! Especially low performers, will very rarely over-perform, though the opposite seems to be driven by nature itself! If your gut or judgment, whichever you listen to, tells you it is time for this one to go, it is time for them to go!


To be continued…

Follow Juliet Asante on Twitter: Asante

Stepping Out Gracefully; Without Stepping In It – How about Mandela?



Stepping out gracefully, without stepping in was one of the themes at the Aspen gathering this year. I remember sitting in the room and taking it all in. I was transported to my own life and struggles. Personally, I worry about the things I have managed to start and how they will go on, when I am no longer useful. Will my children be interested? Do I have the right to expect them to continue my life? At work, how do I find and train the right people to see and buy into the vision well enough to run with it? At what point do I delegate enough to make this step effective? And most importantly, at what point do I just straight step out, especially when I become my own draw back maybe…

Mentorship is something I really believe in, and in a recent interview I talked about the needed space where the older entrepreneur begins to mentor the younger and eventually steps aside. It was therefore an important development for me when I was recently appointed an MIT, Legatum Catalyst fellow and given the opportunity to share my experience with the amazing group of hopeful entrepreneurs at the center.

Fareed Zakaria made an interesting point about Mandela this week; ‘ MANDELA’S FINAL ACT OF GREATNESS WAS LEAVING OFFICE.’ – he calls him the George Washington of South Africa and talks about the importance of not turning his time at the helm into a personality cult or dynasty. This especially takes a new meaning when you relate it to our inability as Africans to find leadership that espouses this principle!

Let me share with you some of the principles that came out of our sharing at Aspen…
It is important to “LEAVE WHILE THE CHERRY BLOSSOMS ARE IN BLOOM”. This principle underscores the importance of leaving when you are still on top. Alex Ferguson, leaving Manchester United when he had just won English premiere league, underscores this principle. Another sports personality who brought this out recently was Sachin Tendulkar of Cricket fame. This principle is easier said than done off course, and seems to contradict itself almost. How do you leave at the head of your success or whiles you are still on top? But thinking about the alternative might be helpful. Leaving when you are seemingly down is a copout and usually doesn’t go down well. How can you tell your story or get anyone to want to maintain or follow up on what you are leaving behind? It works bad for your own self-confidence and legacy; if you actually leave behind any. If you ask me therefore, the worst time to step down is when things are going bad! Off course, I am leaving out the times when it is the only thing to do… maybe stepping back to re-strategize is worth considering at those times, but I am a fighter, not a quitter; but at the same time, it is key to know when to quit. I also find that at the times that I leave when I am at the top is the time that other doors open up more easily.

‘SHOWING UP!’ it is important to be PRESENT when you LEAVE! Leave properly and tie the ends together. Do not run away in the dark and leave others holding up your mess. Stay and do the work. The work needed to allow things to go on when you are gone. Do not wish for things to go south when you leave to prove how vital you were, as that proves just the opposite! It is sometimes the most difficult thing to do, especially if the environment is antagonistic or unhealthy to your wellbeing. Plan properly for when you step out and begin to work towards it, giving yourself enough time to clean up. Some of the most difficult times I have had in my business is when people very insensitively leave because they are so focused on the future maybe, or just not motivated enough to show up at the end. Whether in your personal or professional life, it is always unfortunate, and comes back always to haunt you, in my experience!

But most importantly, appreciating the “trough,” is key. In the ‘Trough’, by Judy Brown, she talks about the ‘LOW SPOT, WHERE HORIZON DISAPPEARS AND ONLY SKY AND WATER ARE OUR COMPANY.’ ‘ There we lose our way unless we rest, knowing the wave will bring us to its crest again’. Let’s notice the shape of things, until we regain our senses of where we need to swim. I have been here so many times; I lost count. I imagine in prison, Mandela must have felt that he was in the trough. Martin Luther king in prison; even Jesus maybe? when he went up the mountain? It is important to recognize that our most important self, value and work, usually comes out when we are at that place where perhaps, we do not see the way forward clearly. Have faith in you and sit; without rushing to find land maybe… it is my believe that not enough people spend time in this place…

Mobilefliks, movies for your phone. Catch this heart breaking love story now


Great news! watch your first Mobilefliks movie for free right here!

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Movies on the go, on your phone…

Mobilefliks is available in Ghana & Nigeria on MTN play and Airtel Money market. Download the app on the google store for your stress free enjoyment!

About us

As market leaders, Mobilefliks brings you quality African movies anytime, anywhere, on your mobile phone. The first of its kind on the market, Mobilefliks are Mobile movies made especially for the mobile phone and to watch on the go during your downtimes. Times that you are sitting on the bus, waiting for a friend, at the saloon, don’t have lights, are eating lunch; you name it. We are giving you a convenient and cost effective source of entertainment. Never have one more dull moment when you could be watching a Mobilefliks. All our stories are less than 10minutes; we bring you love stories, dramas, thrillers, comedy, etc. Whatever you love, there is a Mobilefliks that brings it to you.
Our storytellers and filmmakers have the highest training and are bursting with creativity! We spend a lot of time, thinking through what you will love…

Mobilefliks is moving through Africa. We are now in Ghana and Nigeria through the MTN network and Airtel market. Wherever you are, we will get to you soon. You may also download the App on Google play to watch a movie at the tap of a button on your phone…

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